A book cover can serve many different functions. Depending on who you ask, a book cover could be a beautiful piece of art; to others, it’s simply a medium to sell the story inside.
Today, this presentation will focus on looking at a book cover’s ability to tell a story based on design principles, genre, and current trends. It will also show how marketing and pr teams use it to sell books.
Bergström, B. (2012). Storytelling. In Essentials of visual communication (pp. 14-27). London: Laurence King.
Bushe, L. (n.d.). Simplicity, symmetry and more: Gestalt theory and the design principles it gave birth to. Retrieved from https://www.canva.com/learn/gestalt-theory/
Christina Schmidt-Stölting, Eva Blömeke & Michel Clement (2011) Success Drivers of Fiction Books: An Empirical Analysis of Hardcover and Paperback Editions in Germany, Journal of Media Economics, 24:1, 24-47, DOI: 10.1080/08997764.2011.549428
Ebert, S. (2014). Consumer Psychology Insights and their Use for Operational Book Marketing. Expert Journal of Business and Management. doi:ISSN 2359-7712.
Gudinavičius, A. and Šuminas, A. (2018), “Choosing a book by its cover: analysis of a reader’s choice”, Journal of Documentation, Vol. 74 No. 2, pp. 430-446. https://doi-org.libraryproxy.quinnipiac.edu/10.1108/JD-09-2016-0111
Kidd, C. (n.d.). Designing books is no laughing matter. OK, it is. Retrieved September 25, 2020, from https://www.ted.com/talks/chip_kidd_designing_books_is_no_laughing_matter_ok_it_is?language=en
Morr, K. (2018, March 20). How to design book covers for different genres. Retrieved September 25, 2020, from https://99designs.com/blog/book-design/book-cover-design-by-genre/
Reid, M. (2020, January 27). 7 Big Book Cover Design Trends for 2020. Retrieved September 25, 2020, from https://99designs.com/blog/trends/book-cover-design-trends/
Salmani, Bahloul, and Zahra Eghtesadi. “An intersemiotic approach towards translation of cover designs in retranslated classic novels.” Theory and Practice in Language Studies, vol. 5, no. 6, 2015, p. 1185+. Gale Literature Resource Center, https://link-gale-com.libraryproxy.quinnipiac.edu/apps/doc/A447038637/LitRC?u=a13qu&sid=LitRC&xid=35080cd7. Accessed 24 Sept. 2020.
Zen, P. (2020, February 03). Storytelling Secrets For Creating Images That Connect. Retrieved September 25, 2020, from https://www.yotpo.com/blog/5-visual-storytelling-secrets-to-improve-your-marketing-images/
Leave a Reply