Jennifer Coffey

Grab a cup of coffee (or tea) and enjoy!

Happy Travels web design

This week I created a mock-up homepage of a fake travel agency called Happy Travels. I quickly created a logo from a neutral palette of blues and came up with a simple tagline. I then came up with a simple color palette of beach themed blues and tans to represent the water and sand. My last step was to choose a font to create a consistent look for the homepage for a computer and a mobile device. After creating consistent branding elements, I started to research ideas on how to create an eye-catching and visually pleasing web design.

“Visual and functional continuity in your web site organization, graphic design, and typography are essential to convince your audience that your web site offers them timely, accurate, and useful information.”

Patrick J. Lynch & Sarah Horton, Web Style Guide

I looked at multiple sources of good and bad web design, and I even watched a video establishing the anatomy of a good web page. According to Charles Leonard Gorrill, a webpage should have a header, navigation, body, and footer.

In the header, I included the logo, branding statement, search bar, navigation pages, and contact information. When designing the navigation, I wanted to design something simple yet effective (Kolowich). I highlighted the navigation bar in light blue and used a darker blue to create a visually pleasing design.

For the body, I added two essential pieces of information, the hotel finder, and the blog articles. After looking up a destination spot, it is necessary to do your homework on the location, things to do, or if there is any cultural information you need to know beforehand. So when writing the copy for the mock blog posts, I wanted to create something catchy and persuasive (Kolowich).

The footer included all the vital navigation information as well as the legal and copyright. I provided contact information on a separate page, and I posted the phone number in the header and footer for immediate communication.

The main difference between the compute and mobile webpages is the layout. I kept the main information the same for both the homepages to create a consistency of the platform. I simplified and made each option bigger to accommodate the touch size of our fingers. I also added the thumb navigation tool at the bottom of the page to make operating the website easier (Brown). Since most people are right handed, I placed the box on the bottom right. I also didn’t add much color to the background so the text is easier to read on a small screen.

Overall, I learned a lot about web design and how to create clear layouts.

Brown, D. R. (2009, November 19). Four Key Principles of Mobile User Experience Design. Retrieved from

Charles Leonard Gorrill. (2017, March 31). Anatomy of a webpage. [Video]. Youtube.

Lynch, P. J., & Horton, S. (n.d.). Web Style Guide, Third edition. Retrieved from

Kolowich, L. (n.d.). The Anatomy of a Winning Website Design [Infographic]. Retrieved from

2 responses to “Happy Travels web design”

  1. You did a great job of adjusting the layout for desktop and mobile devices. The mobile version looks like it would be intuitive to use and it packages the information and images in a way that should improve user experience. I like how the mobile version includes a great deal of information, navigation buttons, images, etc, while the mobile version manages to generate the same experience but without overwhelming the smaller screen.


  2. Hi Jennifer! I definitely have to agree with Blake! I loved the functionality of your website and phone design. You did a great job with the space that you had, even though there was a lot of content I never felt like it was too much or too close together. Your branding was spot on with the colors and the logo with the beach themed visuals. I liked the way you explained the reasoning behind your design, it made it very clear and straight forward.

    Great job!


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