Category: Visual Design
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Travel Brochure
This week I used composition, color theory, typography, and visual communication skills to design a brochure for a fake travel agency.
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Happy Travels web design
This week I created a mock-up homepage of a fake travel agency called Happy Travels. I quickly created a logo from a neutral palette of blues and came up with a simple tagline. I then came up with a simple color palette of beach themed blues and tans to represent the water and sand. My…
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Advertisement
This week I designed an advertisement for Coffey’s Corner Book Reviews. Coffey’s Corner provides book reviews for the latest books in the industry. Coffey’s Corner is all about quick, direct, and spoiler-free book reviews. Overall, the brand focuses heavily on simple reviews and simple photography. “The core brand narrative has to be the point of…
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Logo
This week I used my design thinking skills to create a logo for Coffey’s Corner Book Reviews. Coffey’s Corner provides book reviews on the latest books in the industry. Before designing the logo, There were several factors that I needed to consider. I thought about my audience, audience takeaway, emotions, competitors, and brand objectives that…
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Bookaholics
This week I designed a movie poster fit for a true avid reader that can’t stop buying books.
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Typography & Lavender
The scent of lavender can alleviate a fraction of the stress from our daily lives. From work to traffic, there are many triggers during an average day to cause anxiety, and aromatherapy is a natural solution. According to Healthline, “lavender is most commonly used in aromatherapy. The fragrance from the oils of the lavender plant is believed…
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A Reader’s Playground
This week I used the quick selection tool to create a collage image that tells the story of an avid reader’s playground.
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Mimicking Abstraction
For years, I have wanted to learn how to use Photoshop, InDesign, and Illustrator. I mostly wanted to learn how to create the beautiful graphics that I see on the Internet and social media. This week I explored Adobe Illustrator to replicate an abstract painting. I chose Illustrator because I was slightly familiar with the…
Jennifer Coffey 