Author: Jennifer Coffey
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Ideation Time
A few weeks ago, I looked at some App Store reviews for some of my favorite apps and created some Point of View, POV, statements based on the feedback. Now, it is time to take those statements and develop some ideas to fix the problems. Ideation Techniques There are many ideation techniques designers can use,…
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Mash-Up Ideation
When I was younger, I was in an after-school program called Destination Imagination, or DI. This problem-solving club for all grade levels focused on various absurd science, technology, engineering, arts, or math challenges. After coming up with a solution, a team will perform a short skit or presentation to show the judges their solution. The whole…
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Point-of-View Statements
About 90% of the time I am on my phone, I am using one of these three apps. They are my favorites, and they are favorites of some other people too. All three of these mobile applications have 4.8-star ratings in the app store, but they all have significant problems that designers need to solve…
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Defining the Problems at Yankee Candle
“If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” ― Albert Einstein Problems are constantly surrounding us on a daily basis. Some we barely notice, but others clearly present themselves. While watching an episode of the show Undercover Boss, I took a…
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Personas of a book lover and a casual reader
“When UX doesn’t consider ALL users, shouldn’t it be known as “SOME User Experience” or… SUX?” — Billy Gregory, Senior Accessibility Engineer How can designers make sure they design their website or app to fit everyone’s needs? From the rookie user to the expert, designers need to put themselves in others’ shoes to create the…
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Undercover At Yankee Candle
Undercover at Yankee Candle This week I took a look at the show Undercover Boss and created an empathy map for the boss and one employee. I choose the episode about Yankee Candle, season 3 episode 8, as Harlan Kent, the CEO, went undercover to explore several different locations within his company. The empathy maps…
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Empathy Maps
“The highest form of knowledge is empathy.” Bill Bullard Empathy Brian Alldridge saw Jimmy Choi’s TikTok video where Choi struggled to take out a single pill from his medication dispenser due to his tremors from Parkinson’s disease. Alldridge saw the video and came up with a new design to isolate a single pill for easy use. Within days the…
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The Battle of the Bookstores
“It is not true we have only one life to love, if we can read, we can live as many lives and as many kinds of lives as we wish.” ― S.I. Hayakawa Introduction As an avid reader, I have multiple bookstores websites saved to my bookmarks. From ranges in price to different book covers, I…
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Empathy: Understanding the User
Today, I will examine feel/need statements as well as diving into the psychology of UX design and understanding a users’ emotions and motivations.
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Design Thinking: Crash Course
Shopping for holiday and birthday gifts can be challenging, especially for picky relatives and friends. But what if there was a way to improve the gift-giving experience? This week I was challenged to redesign the gift-giving experience using the five-step design process. Empathy Define Ideate Prototype Test During this process, I got to interview my…
Jennifer Coffey 