Mash-Up Ideation

When I was younger, I was in an after-school program called Destination Imagination, or DI. This problem-solving club for all grade levels focused on various absurd science, technology, engineering, arts, or math challenges. After coming up with a solution, a team will perform a short skit or presentation to show the judges their solution. The wholeContinue reading “Mash-Up Ideation”

Defining the Problems at Yankee Candle

“If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.”  ― Albert Einstein Problems are constantly surrounding us on a daily basis. Some we barely notice, but others clearly present themselves. While watching an episode of the show Undercover Boss, I took aContinue reading “Defining the Problems at Yankee Candle”

Personas of a book lover and a casual reader

“When UX doesn’t consider ALL users, shouldn’t it be known as “SOME User Experience” or… SUX?” — Billy Gregory, Senior Accessibility Engineer How can designers make sure they design their website or app to fit everyone’s needs? From the rookie user to the expert, designers need to put themselves in others’ shoes to create theContinue reading “Personas of a book lover and a casual reader”

Undercover At Yankee Candle

Undercover at Yankee Candle This week I took a look at the show Undercover Boss and created an empathy map for the boss and one employee. I choose the episode about Yankee Candle, season 3 episode 8, as Harlan Kent, the CEO, went undercover to explore several different locations within his company.  The empathy mapsContinue reading “Undercover At Yankee Candle”

Empathy Maps

“The highest form of knowledge is empathy.” Bill Bullard Empathy Brian Alldridge saw Jimmy Choi’s TikTok video where Choi struggled to take out a single pill from his medication dispenser due to his tremors from Parkinson’s disease. Alldridge saw the video and came up with a new design to isolate a single pill for easy use. Within days theContinue reading “Empathy Maps”

Design Thinking: Crash Course

Shopping for holiday and birthday gifts can be challenging, especially for picky relatives and friends. But what if there was a way to improve the gift-giving experience? This week I was challenged to redesign the gift-giving experience using the five-step design process.  Empathy Define Ideate Prototype Test During this process, I got to interview myContinue reading “Design Thinking: Crash Course”