Author: Jennifer Coffey
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Usability Testing
This week I conducted my first usability test for the homepage of the CNN website. My goal is to located problem areas by consulting frequent Internet users to see their thoughts and opinions about the site. I recruited my partner and two family members to complete the testing. For the usability test, I came up…
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A/B Testing
What is A/B Testing? A/B testing is the method of comparing two designs to see which one works better. The projects can range from webpage design, mobile interface, marketing ads, and much more. “AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical…
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Backcasting
“We cannot predict the future, but we can invent it.” – Dennis Gabor What is backcasting? In order to prepare for the future, sometimes we have to work backwards. The method of backcasting is the opposite of forecasting (Backcasting). According to Backcast Partners, “backcasting is a business planning method in which future desired conditions are…
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Reading Directions
Find out what mental models are and how they affect the way with interact with apps, products, and interfaces.
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Empirical Measurement of Product Usage
How do we figure out if a product is easy to learn? Empirical measurement of product usage offers insight on how people respond to a product before it’s sold.
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Travel Brochure
This week I used composition, color theory, typography, and visual communication skills to design a brochure for a fake travel agency.
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Happy Travels web design
This week I created a mock-up homepage of a fake travel agency called Happy Travels. I quickly created a logo from a neutral palette of blues and came up with a simple tagline. I then came up with a simple color palette of beach themed blues and tans to represent the water and sand. My…
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Advertisement
This week I designed an advertisement for Coffey’s Corner Book Reviews. Coffey’s Corner provides book reviews for the latest books in the industry. Coffey’s Corner is all about quick, direct, and spoiler-free book reviews. Overall, the brand focuses heavily on simple reviews and simple photography. “The core brand narrative has to be the point of…
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Logo
This week I used my design thinking skills to create a logo for Coffey’s Corner Book Reviews. Coffey’s Corner provides book reviews on the latest books in the industry. Before designing the logo, There were several factors that I needed to consider. I thought about my audience, audience takeaway, emotions, competitors, and brand objectives that…
Jennifer Coffey 